Passionate. Magnetic. Romantic. Our iconic, vivid blue-red hue – now in a whipped, mousse-like texture that moisturizes lips for ten hours, too! Want a weightless kiss of date-night colour – or crave an extra hit of hydration when you’re hanging around the house? Fall in love with Ruby Woo’s moisture-matte spouse! She evenly kisses lips with just the right amount of non-settling, non-flaking, comfortable colour. She gives you that blurred, high-impact matte look that you long for like no other. Her special blend of vitamin E, powders and emollient properties provides excellent cushion, flexibility, wear and moisture that will leave lips looking and feeling soft and smooth all day. She features an hourglass-shaped applicator that perfectly hugs lips to fill in lines and enhance lips with a smoothing and blurring effect. Ruby Boo comes dressed to impress in a limited-edition monochromatic outfit.

Immediate and 10-hour moistureLong-wearing, 10 hoursBlurs lines and smooths lipsSoft-focus, blurred-colour effectSmooth, stay-true colour, 10 hoursFade-resistant, non-settling, non-creasing, non-flaking, non-dryingConsumer testing on 116 women after one week:95% said it applied smoothly onto lips94% said it left lips feeling soft and smooth upon application92% said it was colour-true throughout wear91% said it left lips feeling moisturized upon application

Apply directly to lips as desired with the hourglass-shaped applicator that perfectly hugs lips to fill in lines and enhance lips with a smoothing and blurring effect.