OUR ICONIC LIPSTICK: NOW MAXED OUT TO GIVE LIPS MORE.
![](/media/export/cms/collections/macximal/macximal-hp_hero_left_dt_01.jpg)
The iconic Matte Lipstick you love is back and better –
with more colour, more comfort and more longwear than ever.
![](/media/export/cms/collections/macximal/macximal-hp_hero_r_dt_01.jpg)
![](/media/export/cms/collections/macximal/macximal-hp_signature-shades_bg_pc.jpg)
SIGNATURE SHADES FOR ALL
YOUR PERSONALITIES
![](/media/export/cms/collections/macximal/macximal-hp_max-out-more-bg_dt.jpg)
MAX OUT ON MORE
![](/media/export/cms/collections/macximal/macximal-hp_max-out-more-model_dt.jpg)
MORE COLOUR.
MORE COMFORT.
MORE LONGWEAR.
NO ONE DOES MATTE LIKE M·A·CXIMAL.
Now with a new silky matte finish, new luxe look and new all-day moisture – your signature shade
looks richer, feels better and lasts longer. You wanted more…so we gave you M·A·Cximal.
I WEAR M·A·CXIMAL
![](/media/export/cms/collections/macximal/macximal-hp_terry-barber_dt.jpg)
![](/media/export/cms/collections/connect_in_colour/cic_tiktok_video_copy_tall_bg.png)
MORE ON M·A·CXIMAL WITH TERRY BARBER
Explore the new luxe look, new moisturizing formula and MORE with Director of Makeup Artistry, Terry Barber.
![](/media/export/cms/collections/macximal/macximal-hp_meaning_dt.jpg)
![](/media/export/cms/collections/connect_in_colour/cic_tiktok_video_copy_tall_bg.png)
![](/media/export/cms/collections/macximal/macximal-hp_meet-yours_dt.jpg)
![](/media/export/cms/collections/connect_in_colour/cic_tiktok_video_copy_tall_bg.png)
MEET YOUR M·A·CXIMAL
Explore our widest range of 40 famous and all-new shades to find your signature look.