Celebrate 27 years of giving back 100% to support healthy futures and equal rights for all
with three special-edition Lipsticks in Keith Haring’s signature primary-colour palette.

SHOP

WHAT YOU SPEND IS WHAT WE GIVE

GIVE BACK 100% TO SUPPORT

HEALTHY FUTURES AND EQUAL RIGHTS FOR ALL

Let’s break it down: When you spend $19 on a VIVA GLAM Lipstick, we donate $19 to support women and girls,
the LGBTQIA+ community and people living with or affected by HIV/AIDS. There’s no catch. It’s just pure giving back.

JOIN THE VIVA GLAM MOVEMENT

OVER $500,000,000 RAISED GLOBALLY – AND COUNTING!

The 27th celebration of our iconic giveback program honours Keith Haring’s artistic and philanthropic legacy. Let’s keep GLAMMING. Let’s keep GIVING.

M·A·C VIVA GLAM

27

GET THE LIPSTICK THAT GIVES BACK 100%

CHANGING LIVES SINCE ’94

When you buy any VIVA GLAM Lipstick, we donate 100% of the selling price to local organizations supporting
women and girls, the LGBTQIA+ community and people living with or affected by HIV/AIDS.

  • Over
    9,713 grants
    given to 1,818
    organizations
    in 92 countries

    viva glam

    27 years of

    giving a glam

  • OVER
    $500,000,000
    RAISED
    GLOBALLY –
    AND COUNTING!

    viva glam

    27 years of

    giving a glam

  • OVER
    19,000,000
    LIVES CHANGED
    AROUND THE
    WORLD

    viva glam

    27 years of

    giving a glam

LEARN MORE ABOUT OUR MISSION

EMPOWERING WOMEN & GIRLS

M·A·C VIVA GLAM partners with local organizations
to fight for equal rights and healthy futures for
women and girls, specifically around reproductive
and sexual health education.

SUPPORTING THE LGBTQIA+ COMMUNITY

M·A·C VIVA GLAM eliminates stigma and fights
for the empowerment of the LGBTQIA+ community,
specifically assisting homeless LGBTQIA+ youth
alongside regional organizations.

FIGHTING HIV/AIDS

M·A·C VIVA GLAM continues our mission
and confirms our commitment to ending HIV/AIDS,
one VIVA GLAM Lipstick at a time.

27 years OF
GIVING A GLAM!

SEE
OUR
HISTORY

The glammest highlights, legendary faces
and iconic shades from the feel-good history
of M·A·C VIVA GLAM.

SEE TIMELINE

M·A·C cares

Our purpose goes beyond the products we develop to the communities we serve and the planet we live in.
Join us in our ambition to drive impact, promote acceptance and inspire change toward a better future.

learn more