GET THE LIPSTICK
THAT GIVES BACK 100%

100% of the selling price of VIVA GLAM Lipstick is donated to local organizations fighting for healthy futures and equal rights for all. Since '94, M∙A∙C VIVA GLAM has raised OVER $500,000,000 globally, and counting!

“A RED LIP IS MY LOOK QUE
NO FALLA – EL ROJO SIEMPRE
FUNCIONA! THIS FIERY SHADE
EMBODIES WHO I AM, AND I HOPE
YOU LOVE IT AS MUCH AS I DO.”

INTRODUCING

LIMITED-EDITION VG26

Celebrating 26 years of giving back 100% – an exclusive fiery red Matte Lipstick joins our philanthropic lineup – for a limited time only.

GET THE LIPSTICK THAT GIVES BACK 100%

GET INSPIRED, COMO ALÍ

Feel empowered to look good – for good – with M·A·C VIVA GLAM starring Rosalía.

CHANGING LIVES
SINCE '94

Over 9,713 grants given to 1,818
organizations in 92 countries.

Over $500,000,000 raised globally,
and counting!

Over 19 million lives changed
around the world.

LEARN MORE

VIVA GLAM GIVES BACK 100%

When you buy any VIVA GLAM Lipstick, you’re donating 100% of the selling price to local organizations supporting women and girls, the LGBTQIA+ community and people living with or affected by HIV/AIDS.

EMPOWERING
WOMEN AND GIRLS

M·A·C VIVA GLAM partners with local organizations to fight for equal rights and healthy futures for women and girls, specifically around reproductive and sexual health education.

Supporting
the LGBTQIA+
COMMUNITY

M·A·C VIVA GLAM eliminates stigma and fights for the empowerment of the LGBTQIA+ community, specifically assisting homeless LGBTQIA+ youth alongside regional organizations.

FIGHTING
HIV/AIDS

M·A·C VIVA GLAM continues our mission and confirms our commitment to ending HIV/AIDS, one VIVA GLAM Lipstick at a time.

HELPING THOSE
AFFECTED BY COVID-19

This year, the M·A·C VIVA GLAM Fund donated $10,000,000 USD to over 250 local organizations around the world to support vulnerable communities affected by COVID-19. Meet our frontline partners who are working at a local level to create global change.

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26 YEARS OF GIVING A GLAM!

The glammest highlights, legendary faces and iconic shades from the feel-good history of M·A·C VIVA GLAM. SEE THE TIMELINE

SHADES THAT GIVE BACK 100%!

Now there are four ways that giving is a good look! Fiery red VG26 joins our philanthropic Lipstick lineup – for a limited time only.

GET ROSALÍA’S LOOK

Give your look full-face impact with the products and shades worn by Rosalía in VIVA GLAM 26.